CU Denver Faculty Training and Events

Student engagement is key to effective teaching. There’s another environment where engagement is imperative for success, too: music concerts. Like classroom instructors, artists try to maintain the attention of their audience. They engage diverse participants in a robust interactive and inclusive experience. They assure attendees leave feeling moved and inspired. Ideally, concertgoers and fans take to heart and critically consider what musicians deliver to them in their performance. In this session we will reflect on the best practices and marketing of our favorite musicians and reflect on how we can apply them to the work we do in the classroom and beyond.

Your instructor: Associate professor Storm Gloor started studying rock stars when he was nine years old, fascinated as to why some artists and their records sold better than other. At fourteen he was listening to Casey Kasem’s American Top 40 religiously and gained a knack for predicting whether songs would be major hits, a proficiency that led to deejaying, booking bands, and writing and lecturing about popular music during high school and college. He worked in a record store and was ultimately the director of music purchasing for the entire chain. At one point Storm gained an interest in academia, which led him to CU Denver in 2006. He has taught many courses in the Music Business area of CAM, including courses on the Beatles and Taylor Swift. He has published research on one-hit wonders, the length of artists’ chart careers, and commercial messages in pop songs. But lately he’s been combining what he’s learned about musicians throughout his life to what he’s learned from his years of teaching…like a rock star.